TIKTOK / @TEACHERTOMMYT
Watch on TikTok ↗Feverpitch Football
TWO DICE.
ONE BEAUTIFUL
GAME.
The excitement of football. In a game fans can take anywhere and play together.
2M GAMESSales goal over three years
£10 DIRECTConfirmed selling price, excluding VAT
£5 TRADETrade price, excluding VAT
SCREEN-FREE FOOTBALLFAMILIES + FANSCLUBS + COMMUNITYROLL THE DICE
Watch Feverpitch
TWO DICE.
SEE THE GAME.
FEVERPITCH FOOTBALL / MAIN FILMReady to play? Try the game ↗
Why now?
FOOTBALL FANS.
MORE WAYS TO PLAY.
The 2026 World Cup has passed. The opportunity continues through club seasons, gifting and fans who want football they can enjoy face to face.
Feverpitch offers affordable, screen-free play for families, educators and clubs. Its small format makes it easy to take the game into everyday life.
The solution
MEET FEVERPITCH
FOOTBALL.
A tactile, quick-play football game for families, fans and clubs. Simple to carry, share and give as a gift.
01
TWO CUSTOM DICE
The white field die builds the attack. The black goal die decides the outcome.
02
QR INSTRUCTIONS
A QR code connects players to the rules. The core game stays analogue.
Two custom dice and QR instructions. Compact enough to take anywhere.
A compact box. Custom dice. Football in every roll.
01 / The product
SMALL BOX.
BIG MATCH
ENERGY.
Quick to learn, easy to carry and made for playing face to face. Choose a five-minute match or race to three goals.
01
Build your attack
Roll the white die. Three consecutive passes or Shoot earns a shot.
02
Go for goal
Roll the black die. Score a goal, face a save or chase a rebound.
03
Keep the match moving
A tackle changes possession. After a goal, your opponent kicks off.
The full dice sequence
White die: Pass means roll again until three consecutive passes. Shoot earns an immediate shot. Tackle gives possession to the opponent. Foul gives the opponent an immediate shot. Black die: Goal scores. Save returns play to the defender. Rebound allows another roll. Counter gives the opponent an immediate shot. Starting-player and tie rules need confirming in the full rules.
Target audiences
FOR PEOPLE
WHO LOVE THE GAME.
Five customer groups create distinct routes to purchase and play.
01
FAMILIES
Families with children aged 8–16.
02
GRASSROOTS CLUBS
Players, parents and supporters sharing their club connection.
03
TEACHERS + COACHES
A simple football game for PE teachers and coaches to introduce.
04
FOOTBALL FANS
Supporters taking football into the home, on holiday or on the move.
05
GIFT BUYERS
People looking for a compact football gift or memorabilia purchase.
A game fans can take with them.Club engagement / Beyond the pitch
THEIR CLUB.
THEIR GAME.
ANYWHERE.
Feverpitch can help fans keep a connection with their club wherever they play. At home, on holiday or with friends, a shared game can carry the club identity beyond matchday.
TAKE THE CLUB WITH YOU
Proposed club editions give supporters a tangible reminder of the team they follow.
KEEP THE CONVERSATION GOING
Fans can share their Feverpitch matches and scores with friends and fellow supporters.
CONNECT THROUGH PLAY
Club-led challenges and supporter content could give fans reasons to stay involved between fixtures.
Proposed partner uses. Club editions, permissions and supporter challenges require agreement and testing. No app, live score sharing or club integration is claimed to exist.
More Feverpitch
WATCH.
THEN PLAY.
A TikTok clip and a longer look at Feverpitch Football.
YOUTUBE / THE LONGER VIDEO
TAKE A CLOSER LOOK.
The business
TWO ROUTES
TO THE FANS.
Direct sales reach families and fans. Club and retail partners bring Feverpitch to supporters wherever they play.
DIRECT TO CONSUMERS
FAMILIES. FANS. GIFTS.
£10.00 per game / + VAT
A compact football gift sold directly to customers.
Boxes + two custom dice£1.01
Revenue less unit cost£8.99
89.90% margin before operating costs.
TRADE + CLUB PARTNERS
THE CLUB. EVERYWHERE.
£5.00 per game / + VAT
Club shops and retail partners sell games fans can take anywhere. Proposed club editions can carry that connection beyond matchday.
Production cost per game£1.01
Revenue less unit cost£3.99
Margin before operating costs79.80%
Stockist spread at £10 net retail£5.00
Stockists buying at £5.00 and selling at £10.00 excluding VAT earn £5.00 gross profit per game: 100% markup and 50% gross margin, before their own costs.
The games market
MARKET
OPPORTUNITY.
£350–400M
Approximate annual UK board-games market value
TOP 5
The UK is among Europe's top five board-game markets, with steady year-on-year growth, especially post-pandemic.
GLOBAL BOARD-GAMES MARKET / 2022
$13–15BNEstimated global market value7–9%THROUGH
2028
EXPECTED ANNUAL GROWTH
Projected compound annual growth rate through 2028.
2028
Longer-term market projection / 2030
$26BNProjected global board-games market value by 2030
2022 ESTIMATE
$13–15BN
2030 PROJECTION
$26BN
Separate market estimates. The 2030 projection is not calculated from the 7–9% forecast through 2028.
Factors driving growth
01RESURGENCE
RESURGENCE
OF INTEREST
Board games are riding a wave of popularity as people crave social interaction and analogue experiences in a digital world.
02
DIVERSIFICATION
The market offers something for everyone, with a huge range of genres, complexities and themes.
03
ACCESSIBILITY
Games catering to casual players and families have made it much easier to get into board games.
Sources: NPD Group, Statista, Euromonitor, ToyNews, BoardGameGeek and UK Games Expo reports. Historical estimates and forecasts: $13–15bn global value in 2022, 7–9% CAGR through 2028 and a separate $26bn projection for 2030. Specific source reports are not identified; these market figures do not drive the company sales forecast.
Football without borders
A BEAUTIFUL GAME.
A WORLD OF FANS.
A portable football game built for shared play. Our next market-entry focus is the US and Canada.
THE UK / CORE MARKET
Direct-to-consumer sales, club shops and trade partners form the core distribution plan.
Map artwork from the Feverpitch website. Highlighted market-entry plans are strategic priorities, not verified sales totals.
04 / The next audience
FOOTBALL'S REACH
KEEPS GROWING.
The US and Canada offer expansion markets to test through clubs, supporter organisations and local retailers.
MLS ATTENDANCES IN 2025
Total attendance grew 12% from 2022. The figure covers US and Canadian clubs and counts visits, not unique fans or prospective buyers.
Source: Major League Soccer ↗CANADIAN ADULTS WITH SOCCER INTEREST
Up six percentage points between May and July 2026. A growing audience creates a market-entry hypothesis, not confirmed demand for the game.
Source: Canada Soccer / Abacus survey ↗FOOTBALL ICONS.
FEWER COMPONENT EDITIONS.
No translated components are needed for core gameplay. The dice use recognisable football icons. Local-language rules, packaging and support may still be needed.
Mexico excluded from this expansion story. Current packaging and rules include English. No translation savings are assumed.
Competitor landscape
A SIMPLE WAY
INTO FOOTBALL PLAY.
Compact, social football play with two custom dice. A simple entry point alongside other tabletop sports games.
| Game | Format | Indicative play time | Football type |
|---|---|---|---|
| Feverpitch Football | Dice board game | Choose your time limit | Association football |
| Pocket Sports Football | Dice strategy game | 20–30 minutes | Association football |
Playing times are indicative and vary by edition. Feverpitch players choose a time limit or goal target.
Traction so far
THE PRODUCT
IS ALREADY HERE.
Launch stock, encouraging player feedback and digital channels give Feverpitch a foundation to build on.
600+
LAUNCH STOCK
Games prepared for launch. Inventory is separate from sales.
PLAYTESTED
POSITIVE FEEDBACK
Positive feedback from players on the game and its simple format.
READY
WEBSITE + SOCIAL
Website and social channels prepared to support discovery and sales.
WHAT PLAYERS SAY
Three-year sales goal
2 MILLION GAMES.
£16.25M REVENUE.
1.25m direct sales at £10.00. 750,000 trade sales at £5.00. All figures exclude VAT.
£16.25MRevenue at the three-year sales goal, ex VAT
2.00MTotal games across three years
DIRECT SALES
£12.50M1,250,000 games at £10.00
TRADE SALES
£3.75M750,000 games at £5.00
62.5%37.5% trade
DIRECT UNIT MIX
76.9%23.1% trade
DIRECT REVENUE MIX
100%2m total games
SALES GOAL SCENARIO
REVENUE BY CHANNEL
Three-year goal / excluding VATDIRECT £12.50M
TRADE £3.75M
HOW THE FIGURES ADD UP
Revenue less production and operating expensesPRODUCTION£2.02M
OPERATING EXPENSES£0.28M
OPERATING SURPLUS£13.95M
Operating surplus excludes tax, financing and working-capital movements. Production cost £1.01 per game. Operating expenses held constant over three years.
Confirmed channel mix: 62.5% direct and 37.5% trade.
£1.01 PER GAME
Production cost rounded up to the nearest penny. Direct price £10.00 + VAT. Trade price £5.00 + VAT.
Sales goal, not booked orders. No annual sales ramp is assumed.
Three-year operating forecast
| GBP, excluding VAT | Three-year total |
|---|
Operating expenses total £284,400.00 over three years, held constant. Operating surplus excludes tax, financing and working-capital movements.
Go-to-market plan
BUILD THE BRAND.
BUILD THE CHANNELS.
Reach fans directly, then grow through club affiliates, retail partners and repeat trade orders.
01
BRAND + INFLUENCERS
Use football voices and product demonstrations to explain the game and test acquisition economics.
02
RETAIL + CLUB AFFILIATES
Build trade distribution and club affiliate relationships. Agree order sizes, commission terms and reorders.
03
FAN CONNECTION
QR video rules help people start playing. Proposed club editions and shared challenges can support ongoing supporter engagement.
Football media and creator formats offer routes to reach fans. Imagery does not imply a commercial partnership.
06 / The funding plan
FUND THE NEXT
STAGE OF PLAY.
£150K
Seeking £150,000.00 for 20% equity.
£600k implied pre-money and £750k post-money valuation, assuming new shares and no other dilution adjustments. SEIS assurance status requires confirmation from company records.
PROPOSED USE OF FUNDS
- Marketing + influencers£62,000.00
- Inventory£20,000.00
- Scaling + new games£20,000.00
- Events + activations£15,000.00
- Freelancers£15,000.00
- Operations + administration£12,000.00
- Advertising£6,000.00
- Total£150,000.00
The £20,000.00 inventory budget covers approximately 19,801 games at £1.01 per game, excluding VAT. Phased purchases and reinvested receipts support growth. Further working capital may be required.
The squad
THE PEOPLE
BEHIND THE PLAY.
Product design, commercial strategy and football storytelling.
PETE GORE
Founder & Game Designer
Pete created Feverpitch Football. He brings more than 20 years in marketing and design and leads product development, web development and innovation.
PAUL NORTON
Strategic Advisor
Paul supports the founder on launch, partnerships and investment strategy. His experience helps shape early ideas into investible businesses, with a focus on simplicity, community and connection through play.
DAVID ALFIE WARD
Brand & Communications
David leads brand, social media and communications. His comedy and broadcasting background supports the game's public voice, media activity and partnership storytelling.
More games
FEVERPITCH GAMES.
THE NEXT CHAPTER.
We are creating more games. Prizefighter, our boxing game, is already complete.
Boxing / Game completed
PRIZEFIGHTER
Our next game brings boxing into the Feverpitch Games range.
Discover Prizefighter ↗MORE GAMES TO COME
We plan to build out the range across more sports, including rugby, cricket and basketball.
ACQUISITION + LICENSING
Longer-term routes include licensing and acquisition by established games or sports brands. Hasbro, Ravensburger and Topps are examples of potential strategic fits, with no agreement assumed.